Sovicell

Sovicell (formerly known as Nimbus Biotechnologie) is dedicated to providing trusted state-of-the-art ADMET (Absorption, Distribution, Metabolism, Excretion and Toxicology) products and services that enable its customers to rapidly obtain accurate and reproducible pharmacokinetic data about their drug candidates or other test substances. Following on from the creation of a new corporate design style and the design and copyediting a series of product and service literature, College Hill was commissioned to design, copywrite and build the new website to announce the Company's name change and new image.

Objectives

• Create a new website to enable clear communication about Sovicell's products and services. Allow easy customer access and straightforward updating in house
• Advise on the navigation structure to help achieve the best navigation paths
• Build on new modern identity to communicate key messages and establish Sovicell as a state-of-the-art full range supplier of ADME-Tox products and services

Our Approach

• A brainstorming meeting with the CEO was held to discover the values and key messages to be communicated in the new website and to establish the design direction and technical specifications for the website
• College Hill's creative team produced a selection of designs that captured the core personality and clearly positioned the Company
• Used product shots and people/scientist imagery to highlight the breadth of Sovicell's ADME-Tox products and services
• Copywrite headlines and body text
• Search engine optimisation

Results

The new website was finished to co-incide with the launch of the new name and was well received by Sovicell staff, customers and investors and stands up against peers in the sector. The launch was co-ordinated with College Hill issuing a press release to announce the Company's name change.

College Hill is currently extending the capability of the customer portal and developing a German language version of the website.

Client Endorsement

Dr Hinnerk Boris, CEO Sovicell "I was really impressed with College Hill's ability to work to an extremely tight deadline and grasp and communicate our brand, key messages and details of our business and technology into a brand new website that we are all extremely proud of."

March 2007

To discuss our capability in this area please contact:
Eileen Paul, Projects Director. Chris Fisher, Associate Partner, Creative Director
+44 (0)1260 296500
eileen.paul[at]collegehill.com
chris.fisher[at]collegehill.com

© 2008 College Hill Associates | Registered in England No 1036926 / VAT No 245666930 | Legal

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