Identity development and implementation

Sloning BioTechnology specialises in the production of highly genetically diverse and precise customised DNA libraries, offering high quality, innovative, tailored protein engineering solutions to industrial and biopharmaceutical customers worldwide.

College Hill worked with Sloning to re-define the positioning of the Company and its offering and to create a new identity that provided the creative platform to project the right image and messages to all audiences.

• Clarify messaging and positioning of Company and offering
• Create a new corporate theme and design framework to position Sloning as a state-of-the-art producer of SlonoMax® libraries and SlonoGene® synthesis service
• Plan and create a new website (www.sloning.com) to enable clear communication about Sloning's products and services
• Design and copywrite a complete suite of corporate and marketing materials

Our Approach

• A brainstorming meeting with the CEO and CBO to discover the differentiators, values and key messages to be communicated
• Write design brief to capture outcomes of discovery meeting to form basis of the new identity and to establish objectives and technical specification for the new website
• College Hill's creative team produced a selection of design ideas that captured the core personality and clearly positioned the Company.
• A new strap line 'Precision in Diversity' was created to capture the capabilities and advantages of the technology and products.
• Developed all technical diagrams to reflect new visual identity
• Design and copywrite a full set of company materials including stationery, business cards, PowerPoint presentation, folder, factsheets and exhibition stands

The new identity, website and materials have been well received by Sloning staff, customers and investors, and clearly position the Company against peers in the sector.

The new identity provides a visual hierarchy and platform to enable the easy creation of future materials across print and digital media.

View this website [will open in a new window].

Thomas Matthes, CBO of Sloning "College Hill has done an excellent job creating an identity, website and materials that promotes and communicates the benefits of our offering in a creative and engaging way. We are all proud of our new image and look forward to using it to promote and grow our business.'

June 2008

To discuss our capability in this area please contact:
Dr Douglas Pretsell, Account Director
+49 (0)89 5700 1806
douglas.pretsell[at]collegehill.com

© 2008 College Hill Associates | Registered in England No 1036926 / VAT No 245666930 | Legal

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