Genomes to Systems, 17 - 19 March 2008, Manchester, UK

The 4th Genomes to Systems conference and exhibition, held at the Manchester International Convention Centre, was a tremendous success. Over 500 delegates attended the two and a half day academic conference, with a significantly greater number of international attendees than in previous years. More than 40 leading specialist genomic and proteomic companies exhibited together with more general lab suppliers and media companies showcasing their products and services to the International audience.

College Hill created the branding for the conference and worked together with its events partner Gemini International to manage the event strategy, exhibitor sales and support, media relations and sponsorship, delegate promotion, registration and on-site logistics for the 3 day conference.

This was the third Genomes to Systems conference that we’ve managed.

• Raise awareness of the event in the international academic and commercial bioscience community
• Take responsibility for exhibitor sales and support

• Distribution of emailers and flyers pre-event
• Telephone calls to potential exhibitors
• Negotiation of co-promotional agreements with key trade and academic media and scientific organisations
• Listing of the event on conference and biotech websites
• Design and development of all marketing materials including: website, flyers, emailers, conference handbook and on-site signage

• Exhibition - attracted and managed more than 40 companies
• Secured contra-deals including editorial, pre-conference e-mailers, newsletter sponsorship, online banner adverts and print adverts with target publications: Science, Biotechniques, New Scientist, Oxford Journals, BioMed Central, Springer Verlag
• Negotiated distribution of pre-conference e-mails from exhibitors database
• Arranged editorial presence at event

Professsor Andy Cossins, Chairman of the Organising Committee of the Consortium for Post-Genome Sciences said: "College Hills 's expertise in the commercial life sciences field and contacts with the media were integral to the success of the conference. They were responsible for securing the exhibitors and running the exhibition as well as setting up a number of contra deals with key titles which helped build awareness of the event."

March 2008

To discuss our capability in this area please contact:
Eileen Paul , Projects Director
+44 (0) 1260 296500
eileen.paul[at]collegehill.com

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