Cambridge Antibody Technology (CAT) is a world leader in the discovery and development of human monoclonal antibody therapeutics.

We have been working with CAT for the past four years and in that time we have helped build the Company’s corporate identity by working on a wide range of internal and external materials. Recently we have undertaken a series of large communication projects including:

An extensive development of the Style Guide to help build, protect and manage the CAT identity. This was redesigned to reflect the current identity and coincided with the move to new larger premises.

We have produced a new corporate PowerPoint presentation to sell and promote CAT to the investment community. We undertook a brainstorming meeting with the CEO, CFO and key stakeholders to evaluate the previous corporate presentation and identify key messages that would drive the look and content of the new presentation. The new presentation has been re-structured, is more visually dynamic and each section has been designed to reflect the content.

A new mailer to publicise a new Lead Optimisation service from CAT that is initially aimed at Pharmaceutical and Biotech communities who have already invested in antibody technology but have been unable to develop antibodies of required specification.

A series of posters that would remind Clinicians to recruit patients for clinical studies. The central idea was based on methods people use to remind themselves in everyday life and the visual impact was created with commissioned photography.

June 2002

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