Bruker AXS Ltd is committed to the development of new analytical X-ray instruments. It aims to provide first class sales, applications and service support across the product range, which has a global market.

Northbank started working with Bruker in October 1999 initially conducting a Telemarketing program, this was followed by the commission to design and maintain the Bruker AXS website on an ongoing basis and implement the search engine strategy.

Since then Northbank has worked on many projects with Bruker, including Newsletter design, print and distribution, Product Marketing Consultancy and design and technical copywriting of the User Manual for their new ED-XRF instrument.

We ensured that there was an integrated approach to the launch of this new instrument with careful timing of newsletters, PR and updated information on the website, to coincide with the formal product launch.

The customer full colour Newsletter is packed with a range of stories including product launches, new and innovative techniques, product updates and events schedules. The newsletter finds applications at international events and exhibitions, product demonstrations held by Bruker at their local offices and distribution to the customer base.

July 2005

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