Biacore (a GE Healthcare Company) - PR for DiPIA 2007 Conference

Biacore has developed a range of label-free interaction analysis systems that generate unique data on the interactions between proteins and other molecules, including small molecule drug candidates. Biacore systems are used in areas such as pharmaceutical drug discovery, antibody characterization, proteomics, immunogenicity, biotherapeutic development and manufacture, and many life science research applications. In August 2005, Biacore held its first DiPIA (Developments in Protein Interaction Analysis) conference. Following the success of this event and the acquisition of Biacore by GE Healthcare in 2006, Northbank was asked to assist with PR for DiPIA 2007, to be held on 6th-9th May in Phoenix, Arizona. Northbank?s objective was to increase awareness of the event, particularly in the US, to drive delegate registrations and press attendance, and to raise Biacore's profile within the industry.

Our task

• Raise awareness of the event within the scientific community
• Negotiate co-promotional activities with key publications
• Raise profile of the Company as a leader operating in the field of protein interaction analysis

Our Methods

• Issue press release announcing conference and distribute to key media
• Contact key media to negotiate contra-deals and editorial presence at the event

Results

• Secured contra-deals including pre-conference e-mailers, newsletter sponsorship, online banner adverts and listing in events section of publications with target publications: GEN, Science, BioTechniques, Bioscience Technology, BioProcess International
• Arranged editorial presence at event
• A double-page report appeared in GEN on 1st June 2007

Client Endorsement

JoAnne Bruno, Application Director, Biacore Systems at GE Healthcare commented: "Northbank's help was invaluable in raising the profile of DiPIA2007. It was fantastic to have media sponsorship and an editorial presence at the event. The following press coverage captured the scientific content and high quality of the event. The conference was a great success and we had very positive feedback from the attendees."

May 2007

To discuss our capability in this area please contact:
Lorna Cuddon, Account Director
+44 (0)20 7457 2020
lorna.cuddon[at]collegehill.com

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