Molecular Devices is a world leader in innovative analytical technologies that help scientists create better ways to analyse cells and biomolecules. Since 1995, the company has targeted Europe as a growth opportunity and commissioned STMP (now College Hill Life Sciences) to help develop and manage its European sales strategy.

As part of Molecular Devices’ product marketing campaign we edited US originated press releases and distributed them to the European media, following up to maximise coverage. We’ve also written and placed several technical articles to promote the company’s products and services support. Our regular PR activities have generated numerous sales leads for the company.

We designed and created Molecular Devices’ first global website in 1996, quite a complex site that on completion, we passed back to the company to maintain

To generate leads we managed a very active direct marketing campaign for Molecular Devices’ direct sales team and distributors throughout Europe and beyond. We created, designed and wrote the mailers (including local language and distributor versions) specifically to generate sales leads; sourced mailing lists and distributed mailers throughout Europe on a planned, regular basis. We developed and managed the company’s lead management database and undertook their lead fulfilment to ensure rapid and effective response to all sales leads. This direct mail campaign was supported by the MDL newsletter, which we designed, copywrote, produced and distributed to the company’s European database.

As part of the integrated European campaign we created and managed Molecular Devices’ European media schedule to supplement the company’s global schedule run from the US HQ. This included creating ads (including local language versions) to ensure effective product marketing communications across Europe and regular flow of quality leads to the sales team.

© 2008 College Hill Associates | Registered in England No 1036926 / VAT No 245666930 | Legal

other clients